The W.E.T. Foundation, a local non-profit focused on protecting and preserving Lake Guntersville, took home The Public Relations Council of Alabama's Medallion Award recognizing their "My Lake Guntersville" public awareness, education, and conservation campaign developed by Red Sage Communications.
The awards recognize excellence in research, planning, implementation, and creativity. The winning entry included developing a campaign logo and tagline, brand supporting messaging, award-winning website, diverse social media content strategy, influencer marketing, event planning, promotional and print material development, fundraising pitch deck, and media and publicity strategy all developed and implemented by Red Sage. This campaign has been recognized regionally for its compelling design elements, overall success, and innovation.
"We have worked hard over the past few years to develop the 'My Lake Guntersville' campaign with Red Sage," said Matt Arnold, W.E.T. Foundation Chair. "We are thrilled that our hard work has been recognized and that our campaign continues to bring awareness to our mission of protecting and preserving Lake Guntersville."
“The W.E.T. Foundation and their stakeholders are dedicated to educating and bringing awareness to the community on the importance of Lake Guntersville as an economic driver, tourism asset and regional resource,” said Red Sage’s Director of Client Experience & Strategy, Sarah Macaluso. “We’re so pleased that this ecotourism and conservation effort has yielded statewide recognition, as it continues to make an impact on the communities of Marshall and Jackson counties.”
The W.E.T. Foundation partnered with Red Sage in 2018 to address potential threats, educate the community about the local resource through public awareness messages, and encourage donations to the non-profit for healthy management initiatives. Since then, Red Sage has worked hand-in-hand with the W.E.T. Foundation to continually adapt and grow the 'My Lake Guntersville' campaign.
The Public Relations Council of Alabama hosts the Medallion Awards competition each year, offering marketing and public relations professionals across the state to showcase their work.